You run the business.We keep them coming back.
MYCEL connects to what you already use, whether that’s a Square register, a booking app or a list of customer emails, and sends your newsletters, specials and announcements for you. Our Seattle team visits every week, so everything sounds like you wrote it.
- First visit is free
- Month-to-month
- No POS required
- Seattle-based team
Works withToastSquareCloverShopifySquarespaceCalendlyVagaroInstagramGoogle Business ProfileGmail
The doors are locked. The drawer is counted. It's raining again. And now, finally, it's time to do the marketing. Again.
Everything you meantto send this month.
The newsletter you promised in March.
Your regulars would open it. They haven't heard from you since spring.
The special nobody heard about.
It went up on the chalkboard on a slow Tuesday. The only people who saw it were already inside.
The “Now Hiring” sign, week six.
It's still taped to the window. Your best candidate follows you on Instagram and has no idea.
The customer emails you'll answer tomorrow.
A catering request and two gift card questions are still sitting there. Each one was a sale.
Too many apps, and none of them connected.
An email tool, a scheduler, a design app and a spreadsheet, and not one of them talks to your register.
Summer crowds buy once and head home. When the rain comes back, the shops that kept in touch are the ones people walk to.
Here’s the same month with MYCEL.
MYCEL connects to the tools you already use, writes the emails and posts, and sends each one to the customers it’s meant for. Our team stops by every week to keep it sounding like you.
- October newsletterScheduled Fri, 8:10 AMScheduled Fri, 8:10 AM
- Rainy-Tuesday specialSent to 241 regularsSent to 241 regulars
- Weekend barista openingLive on Instagram & GoogleLive on Instagram & Google
- Customer emails14 answered today14 answered today
- Everything aboveOne weekly check-in with usOne weekly check-in with us
From your dayto their inbox.
Step 1
Connect what you already use
A register like Toast or Square, a booking app, an online store, or just a spreadsheet of customer emails. We set it up with you on the first visit.
- You
- Give us access, or hand us the list
- MYCEL
- Connect it and import your customers
Step 2
Find your regulars
We group customers by how they actually shop: weekday-morning regulars, weekend families, people who haven't been back in a month, and the ones who always try something new.
- You
- Tell us who your best customers are
- MYCEL
- Build and update the groups every night
Step 3
Write it in your voice
Every email and post is drafted from your menu, your story and what we learn in person. Approve it from your phone, or let routine messages go out on their own.
- You
- Tap approve, or ask for a change
- MYCEL
- Write, design and photograph it
Step 4
Send it, then measure it
Messages go out when each customer is most likely to read them. We match the results to real visits, sales and bookings, so you can see what brought people in.
- You
- Read a one-page recap each month
- MYCEL
- Track what worked and do more of it
Everything your customersshould hear from you.
A monthly newsletter people look forward to.
What's new, what's seasonal, who's behind the counter. Written for you every month from what we see in your shop and your sales.
- Built from what sold or got booked
- Photos taken in person
- Personalized per group
Juniper Bakehouse
- Pumpkin buns sold out by 9:10. Lead Friday's email with them.
- Maya wants more office catering before the holidays.
- Shoot the new rye loaf Saturday, first tray.
In person,every week.
AI can write an email. It can’t taste your new menu or notice which pastry sells out by nine. That’s why every MYCEL account comes with a small Seattle-based team that visits your shop, stall or studio, talks with you and your staff, and writes each message around what your customers care about.
The same people every visit
They'll know your menu, your staff and when the Saturday rush hits.
In person a few times a week
We sit at the counter, try the new dishes, talk with regulars and see what's selling.
Photos taken on site
Your food, your shelves and your people instead of stock photos.
A monthly sit-down
We go over what worked last month and plan what's coming up next season.
Made for market stalls, storefrontsand the independents who run them.
Seafood counters
“The first Copper River salmon of the season just came in.”
Produce stands
“Rainier cherries are here. Two weeks, maybe three.”
Flower stalls
“Peony season starts Saturday. Come early.”
Bakeries
“Fresh out at 7am. Only forty today.”
Restaurants & cafés
“Tuesday is pasta night. Second plate on us.”
Stylists & freelancers
“Two openings Thursday after 4. Want one?”
Boutiques & makers
“The fall linen drop is in. 14 left in medium.”
Plans start at$200 a month.
Every plan includes the software, the automations and the team that visits your shop. There are no setup fees or per-email charges.
Essentials
For a single shop, stall or solo business that wants to stay in touch.
$200/ month
● Weekly in-person session
- Connects to your POS, bookings or customer list
- Monthly newsletter, written for you
- Specials & new-arrival automations
- AI-drafted replies to customer emails
- Approve-with-a-tap mobile review
Growth
RecommendedFor owners ready to turn first-timers into regulars.
$350/ month
● In person twice a week
- Everything in Essentials
- Weekly campaigns across email & social
- Predictive segments & win-back flows
- Hiring announcements to your best fans
- On-site photo & content capture
Partner
A full extension of your team, embedded in the business.
$500/ month
● In person three times a week
- Everything in Growth
- Fully managed customer inbox
- Event, launch & seasonal campaigns
- Reporting tied to real visits & bookings
- Monthly face-to-face strategy review
Month-to-month · Your customer list is always yours · Multiple locations? Let’s talk
Common questions
Still have a question?
A real person on the Seattle team answers, usually the same day.
No. If you have one, like Toast, Square, Clover or Shopify, we connect to it. If you're a freelancer or run on bookings, Instagram and an email list, we start from those instead.
It's your call. Approve every send with one tap from your phone, approve a week at a time, or let routine messages run on their own once you trust the voice. You can change it anytime.
That's what the in-shop team is for. Your brand-voice model is trained on your menu, your story and our conversations with you and your staff, then reviewed by a person who's been in your shop.
You do. Always. We only use your data to market your business. We never sell it, and if you ever leave, it leaves with you.
We're based in Seattle and work with shops, stalls, restaurants and independents downtown and in the neighborhoods around it. If you're nearby, we'll come to you.
It starts with a free walk-through visit. Most shops have their first campaigns approved and sending within about two weeks.
Run the business.We’ll handlethe regulars.
Book a free walk-through. We’ll come to you, look at what you already know about your customers, and show you the first emails we’d send. There’s no contract to sign.